Bringing the Filipino brand to the West
The Filipino soy sauce brand has been around since the 1940s. It is hard to imagine such an iconic product is packaged in a semi-translucent plastic bottle that looks like rat poison. The new design incorporates the modernity of sans serif typefaces, printed on a pineapple shaped label. The glass bottle is shorter and narrower to give it a little bit of elegance.
Packaging Design / Art Direction