Simply Powerful Range Hoods
The founders of Vesta built their success based on one simple idea: powerful range hoods that are affordable for real families. Their product strategy was proven right when they became Amazon's Choice in Canada within 6 months of launching.
With the proven success in the Canadian market, founders of Vesta want to bring the company to the US market. Bigger market also means bigger competition. Vesta needed a brand identity that expresses their belief, and differentiate themselves from competitors.
Working closely with the founders, I created a refreshed visual identity that expresses Vesta's culture of simplicity, empathy, and quality while remaining down-to-earth and approachable. The combination high-contrast colours and bold geometric sans serif typeface creates clarity and confidence. Photography style focuses on the feeling of family and living. Custom iconography and illustration is designed in a humanistic style to emphasize approachability.