Solving a Deeper Issue
For a longest time, stress has been a problem like the itch on the back you can't reach. Realizing stress is a much bigger problem that cannot be solved by just a temporary event, StressLess was created:
a non-for-profit organization providing accessible help and education about stress relief for the general public.
The Target Audience
Six in ten highly stressed workers identify work as their main source of stress. Highly stressed workers who identified their job or workplace as their main source of stress were well-educated—almost three-quarters had a college or university education—and over one-half held white-collar jobs in management, professional or technical occupations.
Brand Identity / Art Direction / Copywriting
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